Business Maverick: Selling a Truck to Detroit’s Loyal Owners May Be Tesla’s Toughest Challenge Yet

A year before Elon Musk was ready to unveil Tesla’s first pickup model, the chief executive officer was setting a low bar for the amount of demand it will draw. Dig into the dynamics of the fiercely competitive and tough-to-crack U.S. truck market, and it’s easy to see why....

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Published By: dailymaverick - Thursday, 21 November