OPINIONISTA: We need behaviour change communication strategies that earn the trust of a Covid vaccine-hesitant society

More than 47% of South Africans surveyed have stated they would not be comfortable with taking the Covid-19 vaccine. With such a high level of mistrust, the message source is of high importance. The messenger needs to be seen as an individual who represents the voice of society and is acceptable within the community....

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Published By: dailymaverick - Monday, 25 January